New: Schwarzkopf Keratin Blonde Hair Dye 11.51 Warm Blonde, Hi-Lift Permanent Color - Professional Quality Blonde Formula; this hair dye mask provides rich, striking color on all hair textures - while reducing hair damage*. The Schwarzkopf Keratin Blonde Warm Blonde formula leaves texture defined for all hair types - our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x** stronger after coloring; in addition, this Warm Blonde hair color for women provides up to 4 levels of lift and helps to reduce hair damage for up to 80% less breakage vs. untreated hair. Discover our 3-step Bond Enforcing System, which strengthens your hair making it 5x more resistant to breakage*: step 1 - our protective pre-color serum conditions the hair before toning for a more even color result from root to tip; step 2 - our professional quality color contains apricot oil and keratin protein, lifts up to 4 levels to lighten and tone your hair in one step; step 3 - our moisturizing conditioner contains K-Bond Plex (R) technology, which repairs the inner hair structure and coats the hair surface after the coloring process, to give you a healthy looking blonde color; Schwarzkopf Keratin Blonde\'s hi-lift shades lift up to 4 levels without bleach for a brilliant blonde! The long-lasting formula leaves hair with rich, striking color for up to 8 weeks based on 5 shampoos per week, and Keratin Blonde also reduces frizz by providing humidity resistance for 72 hours***. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home; so, for visibly healthy-looking hair in one application, try Schwarzkopf Keratin Blonde Permanent Hair Dye in shade 11.51 Warm Blonde - available now! (* against combing breakage on damaged hair vs. a non-conditioning shampoo; *against combing breakage on damaged hair vs. untreated; *** vs. untreated hair in high humidity conditions)

• 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged vs untreated hair)
• FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling healthy, while also maintaining curl pattern for all hair textures
• STRIKING COLOR: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 8 weeks (based on 5 shampoos per week)
• EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result
• PROFESSIONAL QUALITY: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application and provides up to 100% gray coverage